Packages and closures for packaging

Summer holidays are a perfect time to think about Christmas...

Consumers are lying on beaches, planning a trip or happily counting down the days to the summer vacation, while using cosmetics that were designed in the winter... Therefore, summer at cosmetic companies is the perfect time to plan Christmas sets.

Gold, red, green....That is classic colors!
Our changing world and uncertainty require some constant elements.
Even the Polish novelist Władysław Reymont in his novel 'The Peasants” depicted the natural rhythm set by nature, the four seasons as well as the holidays and rituals that belong to each of them.
Although the seasons keep changing, and one seems to be less and less different from the next one, the calendar remains the same. Some magic must be added to Christmas, or the winter solstice to atheists, and the shortest days in the year.
Smells, flavors, lights are something that everybody needs in December to compensate the body for the lack of natural light.
Cosmetics are the ideal way to pamper the body, and taking care of it in long winter evenings isn’t only a pleasure, but also a process of regeneration after and before warm months.
Giving presents to loved ones during that period is also part of building bonds, caring for them and showing them that they are important to us. Giving cosmetics to them is, so to speak, a gesture emphasizing that what is valuable to us isn’t just their psyche, but also a healthy and well-cared-for body, thanks to which they will be overjoyed next to us.

Colorful winter marketing

Closures for cosmetics and cosmetic packaging may add magic to those gestures.
Their warm, energizing or soothing colors are associated with joy, strength and affluence.
Gold, which appears in many messages, is a precious metal associated with the light of the sun, bringing power, strength and vitality, but also the earthly wealth we often wish one another.
Red, which boldly accompanies the winter months, is a symbol of blood and passion, as well as self-acceptance, self-confidence. It also stimulates the appetite and arouses emotions.
Green appears in winter creations for a reason, as it brings with it hope and promises of rebirth after the nature’s winter calm. According to psychologists, green improves concentration and increases the sense of security.
In addition to those classic 'winter' colors, it’s worth adding a pinch of spice to the packaging, for example, orange, because moving away from the psychological explanations of symbols, we can end up on a winter stall full of tangerines, and who isn’t crazy about them!
As early as in November the internet is flooded with tangerine memes, which can’t be avoided, and, consequently, shouldn’t be disregarded in marketing communication.
The color of the packaging is the sum of numerous factors, so it’s important to know what we play with and how it influences the consumer.
Getting to know the target group is always crucial, but sometimes it’s good to know that it’s simply a human being, which is part of nature, who is the client, and appeal to their atavistic needs and associations.

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