Packaging Colour Under Control: How to Choose the Right Shade Consciously
Packaging colour is often treated as a purely aesthetic decision. In practice, however, it is much more than simply choosing an attractive shade. Colour influences brand perception, the perceived quality of a product, the consistency of an entire cosmetics line and, increasingly, issues related to recycling.
At Polpak Packaging, we work every day with packaging and components for the cosmetics, pharmaceutical, home care and many other industries. Our experience shows that a well-chosen colour is never accidental. It is the result of a conscious and carefully considered approach to the project.
Pantone as a Starting Point: The Simplest Route to Precision
The most efficient way to define the expected colour is to provide a specific number from the Pantone colour system. This makes communication much easier and speeds up the entire process by eliminating vague colour descriptions.
At Polpak Packaging, we work with the Pantone colour palette, so providing a specific shade number is the simplest and quickest way to begin working on a project. However, it is important to remember that although Pantone provides a highly precise reference point, the final appearance of the colour may also depend on the type of plastic, the thickness of the component and the surface finish.
Plastic Is Not Neutral: The Same Colour May Look Different on Different Materials
One of the most important aspects of colour selection is the type of plastic used. Colour should always be considered together with the material on which it will be applied, as the material can affect its final appearance.
The natural colour of the raw material, its transparency, thickness and the geometry of the product all play a role. It is worth remembering that a visualisation or colour swatch alone may not always be enough to predict the final result.
When There Is No Pantone Number: Matching a Reference Sample
Not every project begins with a predefined Pantone number. Often, a customer already has a bottle or another packaging element and asks for a closure in the closest possible matching colour.
In such cases, a packaging sample can be provided and used as a reference to select the colour that most closely matches the submitted item.
This is a standard solution, but it requires a sufficient amount of reference material. A fragment that is too small may not be enough for a reliable assessment.
Another very practical factor must also be taken into account: the reference bottle and the target component may have different wall thicknesses. A bottle is usually thinner, so when a similar colour is applied to a thicker component, it may appear more intense.
This method should therefore be treated as a technical matching process rather than a simple one-to-one copy. The aim is to achieve the most visually consistent result possible.
Surface Finish Can Change the Appearance of a Colour
Colour is not only about pigment. The surface finish is equally important. The same shade may look different in a matt, glossy or pearlescent version.
A glossy finish usually enhances the depth and intensity of a colour, while a matt finish gives it a more subdued, modern and refined appearance. A pearlescent effect adds extra visual dimension, allowing the shade to change subtly depending on the angle of the light and the lighting conditions.
PCR in Practice
More and more brands are considering the use of PCR, or post-consumer recycled material, made from waste generated after consumer use. It is an important direction in packaging design, particularly in the context of the growing significance of the circular economy.
At the same time, it should be remembered that the addition of PCR may affect the appearance of the finished product. A colour containing recycled material may not appear as “pure” as one produced using virgin material. Small inclusions and slight variations in shade may occur.
This is not always a disadvantage. In some projects, such an effect may even strengthen brand communication, particularly when the packaging is intended to emphasise the more conscious and responsible character of the product.
The Impact of Dark Colours on Packaging Sorting and Recycling
When choosing a colour, it is increasingly important to consider not only how the product will look on the shelf, but also what will happen to the packaging after use. Colour can play a significant role in sorting and recycling processes.
Very dark pigments, especially conventional black, can make it more difficult for sorting systems to identify the material. Transparent and light-coloured plastics generally have a higher recovery potential, while dark pigments, particularly carbon black, can present a challenge for automated sorting systems.
This does not mean that dark colours should always be avoided. However, they should be selected consciously. One possible alternative is the use of carbon-free pigments, which do not contain carbon black. Such pigments may be more easily detected by sorting systems. It is important to remember, however, that their effectiveness depends on the specific pigment, the type of plastic and the overall construction of the packaging.
A Good Colour Is Not Accidental – It Is a Conscious Design Decision
The most common mistakes made when selecting a packaging colour include choosing a shade solely on the basis of a visualisation, comparing colours applied to different types of plastic, overlooking the effect of a matt or glossy finish, and failing to consider that the addition of PCR may influence the final appearance of the product.
Lighting should also be taken into account. The same colour may look different in daylight, retail lighting, studio lighting or on a computer screen.
Conscious colour selection begins with asking the right questions. At the very beginning of the project, it is worth defining the desired result and identifying the factors that may influence the final appearance of the packaging.
Do we know the specific Pantone number?
Should the colour be matched to an existing bottle or another packaging component?
What type of plastic will the product be made from?
Is a matt, glossy or pearlescent finish planned?
Will the product contain PCR or another type of recycled material?
A Trusted Partner in Packaging Development
Colour, finish and functionality should form a coherent whole. That is why, at Polpak Packaging, we help our customers look at packaging from a broader perspective – not only in terms of aesthetics, but also its practical application and the requirements of the specific product.
If you are planning new packaging, contact us. We will be happy to discuss the available options and help you select a solution tailored to your brand.
Explore our ONLINE CATALOGUE and discover the available products.
Other
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Definitely!
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The cone-shaped cap with an additional
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A small great thing!
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We have for you…
a beautiful
NEW PRODUCT
available on special order.
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A short hint for those who don’t follow online eco-cleaning trends:
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And that was the case!
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Corrugated and aluminum droppers with the 20/410 thread size!
Up to now, our clients have had at their disposal:
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that will change the way the client perceives your product!
For the better!
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We feel obliged to explain the reason for these changes.
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What is it all about?
Why is one hard and transparent whereas another matt and flexible?
Why will we sleep very well on one while another will be bulletproof?
Less is more
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Where does the waste end up and how does a PET bottle transform into a fleece sweatshirt?
The “zero waste” philosophy has recently gained great popularity. More and more followers try to live by its rules. We don’t fall behind either – we’ve already written about its multidimensionality and the fact that “zero waste” is not only about groceries and not wasting food, to which it is very often reduced. If it’s called a “philosophy”, it should apply to wider aspects of life and general lifestyle.
We often bring up the subject of ecology, sustainability, as well as care and respect for our planet. When we started introducing products made from plastic to the market, we took upon the responsibility to inform our customers and end-consumers how to deal with the packaging after use, once our products become waste.
May these Easter holidays fill your hearts with hope, faith and joy.
We wish you good health, peace and optimistic views on the future.
All the best,
Polpak Packaging Team
Aluminium can be processed an infinite number of times!
Aluminium is lightweight, which means it’s cheaper to transport!
Aluminium is solid and elegant, boosting edgy or vintage look!
Have a look at our 10 to 350 ml jars!
Starting on Monday, March 16th, we are joining the #StayHome campaign.
We are switching to remote working mode.
We will meet on 24-25 June at EXPO XXI centre in Warsaw!
We should always plan our holiday trips ahead. Not only our destination, but also items that we want to take with us!
In 2018 the Polish Ministry of Environment launched the electronic database on waste. The aim of the register is to control waste introduced to the market, its circulation and disposal.
POLPAK Sp. z o.o.
Kabrioletu 4
03-117 Warsaw
Poland
The new year is associated with new resolutions, plans and dreams that we wish to fulfil with a new beginning. Sadly, according to the statistics most of these exciting promises go up in flames already mid-January.
Even though December is the last month of the year, devoted to important summary of the past twelve months, it is also a promising beginning of the upcoming year. During this time international analytic companies publish the results of their research and set new trends for 2020.
Twisted!
According to the Internet wisdom “simple solutions are the simplest”. We truly believe it and our offer reflects it. We care for our customers, hence instead of complicating their decision-making process, we try to simplify it. Sometimes less is more and a narrow selection of the finest products is the key to success. Our long experience and sales analysis show that three types of bottle caps for white co
Light as a feather!
What comes to our minds when we think of chocolate mousse, meringue or Marshmallows? Lightness and treat for the palate. But foamy texture is not only desired in the kitchen – we also love it in cosmetics.
Meet the airless packaging and its magic!
No air, full functionality!
Not long ago we described essential functions of a packaging. It should mainly protect the cosmetic product, provide easy application, be appealing to the eye and eco-friendly.
ATTENTION!
The annual factory closedown is close by!
Special order products with longer lead times!
The turn of September and October was a very intense time since we visited the industry trade fairs in the country and abroad.
Autumn is for us the beginning of a new season that we’ve been diligently preparing for for a few months now. We’ve observed the market and analysed orders made by our customers. Therefore, we’ve decided to add 9 new products to our standard, permanent distribution.
Our favourite subject is of course… packaging.
It’s our passion, job, reality and entertainment.
From dusk till dawn our Polpak team members dose, pack, send packaging and receive new inventory. We send e-mails, make phone calls and gossip about one thing only.
Total look, also known as mono look, is a timeless elegance. It applies not only to clothing or interior design elements in mono-colours, but also to cosmetic packaging. Monochromatic designs are chic and tasteful, no matter the trends or passing fads.
Dressing tables full of multicoloured bottles, dispensers, sprayers or jars may be charming, but to truly bring out elegance, they should match the interior.
The beginning of the year brought new recycling rules – what used to be three different recycling receptacles have now become six.
According to a survey conducted by Kantar TNS on behalf of the ProKarton Foundation, Poles are paying less attention to sorting waste.
For many of us summer is the most beautiful season. High temperatures, long days and sunny mornings power us up and boost us with energy for action. Vitamin D, the sunshine vitamin, charges our batteries for the rest of the year.
Every year in June we join the CosmeticBusiness trade fair in Munich and present our products to the industry members from the Western Europe.
We are living in a time when information appears in an instant and it circles the world even faster. We are flooded by news coming from each and every direction, some of which is so-called 'fake news', i.e. untrue information, the purpose of which is to be sensational, cause outrage, controversy or generate traffic to the website on which it was published. It is up to us to separate truth from falsehood, because official refutation either does
Let‘s meet us on CosmeticBusiness - International trade fair of cosmetics supplying industry in Munich, Germany.
This spring trade fair in Warsaw is an opportunity every year to meet our regular customers, to get to know new companies and to establish interesting business contacts. It gives us an opportunity to present our new products and the entire spectrum of ways in which they can be modified, something that is of vital importance to us!
Let’s meet at the trade show in Warsaw!
On 2nd and 3rd April, the Warsaw exhibition and trade centre EXPO XXI is hosting another annual Packaging Innovations event. Our team will be waiting for you in the Green Hall at stand A11.
Another spring is around the corner, and we are all taking off our heavy clothes to be able to enjoy the sun, which is getting warmer every day.
Does all packaging have the chance of a second life?
We would like to thank all our Clients and Partners for their trust and we sincerely wish you a happy Christmas with your family.
In response to the countless discussions and books that address the present condition of our natural environment, all kinds of measures and solutions that address the problem are proposed, some of which do not even require much effort and can be implemented by just about anyone.
Minimalist lifestyle: what does zero waste mean?
The pollution of our oceans, seas, rivers and forests is a topic that each of us encounters daily. Despite how much the issue is discussed, the countless conversations and conferences on it, it is still difficult to deal with it effectively. So, it is worth stressing how crucial it is that absolutely every single inhabitant of our planet is committed to tackling it. The every day choices and decisions of each individual not only have specific
Autumn is always a busy time in the packaging business, with numerous industry events to attend. This year is no different. Those interested in cosmetics packaging products and closures are in for a treat with a number of important events, where they will be able to see the latest and the most innovative developments in the field
A major part of it is plastic and unfortunately a lot of it is still stored in landfills. Recycling and ecology are recently one of the main topics discussed internationally, primarily because of the fact that waste production is a growing issue. How does that all relate to packaging products? Has the present situation been caused by plastics as such, or is the consumers' missing awareness to blame?
Packaging products suitable for pharmacy shelves
Protection, safety, hygiene of application – these are the essential features of a good packaging product
“Fine feathers make fine birds”, or fashion and trends in packaging design.
Have you checked out the new products in our permanent range yet?
Polpak Packaging invites you to CosmeticBusiness 2018!
Thank you for participating in Packaging Innovations fair!
Airless packaging solutions for special assignments.
We would like to invite you to the Packaging Innovations International Trade Show.
Airless packaging – calculating the print area.
We are expanding the range of products available on stock.
How to measure the dip tube length with a ruler – quickly and simply.
From the series: A little „know-how” – How to choose an optimum dosing mechanism for the product?
Big possibilities of a small packaging closure.
A little bit of 'know-how' - What kind of tube should be used in packaging?
Interesting application of closures and packaging in food industry.
Already in the second half of October new products will appear in regular distribution in Polpak Packaging. This time we are offering you two new models of trigger sprayers and one model of foam sprayer.
Danish Beauty Award 2017 - packaging and cosmetics nominated for an award!!!
Made for each other – how to choose the packaging for a cosmetic product?
Natural, ecological and innovative cosmetics – current trend in cosmetic industry.
Thank you for visiting Polpak Packaging at the Cosmetic Business fair!
New products from Polpak Packaging on Cosmetic Business fair 2017!