Packages and closures for packaging

Less is more

All business branches and almost all people are in one way or another affected by the outbreak of the pandemic. Market analysts, psychologists and other experts prepare studies or speculations as to what and how has changed, how bad it is and how worse it is going to get.

Nevertheless, each obstacle is a valuable lesson. Face your challenges head on and turn trials into triumph!
That’s the motto of our boss. In these harsh times we had to trust these words and not lose faith to move forward. Disrupted deliveries, held orders, fluctuating prices and many other difficulties have made us go through the hoops.
We are not giving up, we keep working and completing orders, simultaneously drawing conclusions for now and the future.
Minimalism, which for years has been taking the world by storm, now more than ever should be followed by the cosmetics and detergents producers, as well as all those who select closures for their packaging.

The more and simpler, the better.
In the present situation packaging factories are immensely overloaded. Orders have been piling up for months now, whereas held deliveries of the semi-manufactured goods disorganise their normal functioning.
What type of orders have the greatest chance of completion? The simplest and the most popular closures. Plus, the bigger the batch, the better. Various additions, such as sprayer triggers, aluminium or fancy colourings disqualify the product from the factory “queue”.
It’s not the only argument.
Opting for unified closures is a better idea as you can use them in different products from the same line.
If we offer customers two-packs with one product closed with a sprayer, and the other with a plain cap, the packaging unification will enable fast closure change even in products bought at a later time.
In the last few years the so-called sensory stimulation has been gaining more and more popularity. We will not delve deeper into the subject, but the theory boils down to the fact that our vision and stimuli sent by the colours can affect our well-being. Since sensitive people can be over-stimulated by too intense, flashy colours, they tend to avoid such elements. White, on the other hand, is neutral, doesn’t disrupt our functioning or cause any discomfort.
Although it is a niche customer group, it is worth it to respect and take note of their preferences. Classic chicness, including white, will never go out of fashion, become unappealing or evoke negative feelings, and will always match your customers’ home interior.
Let’s turn the temporary obstacles into opportunities and find the optimistic viewpoints in the seemingly negative situation!