Impress your customer with… your packaging!
We all love looking at beautiful, aesthetically pleasing objects that are a feast for the eyes and food for the soul. Wonderful landscapes, marvellous pieces of art, or breathtaking buildings - once seen, they stay in our memory for years. A short glimpse is often enough for an object we see to invoke a positive or negative emotion in us. This is true for every aspect of our everyday lives - including such simple activities as shopping.
When we look at the product we can usually say if we like it or not, if it piques our curiosity or leaves us indifferent. If the first impression is favourable, we reach for the product and we often take a moment to have a closer look at it.
It’s now high time we finally asked the question: what should the perfect packaging be like so that it will always make a good first impression and entice the consumer to part with their cash?
First, the colours. They can convey unbelievable amounts of information. They communicate the values of the brand, reflect them and are key components of the brand's visual identification. Repeatability of the brand colours is meant to be a guarantee of consistent product quality and uniform standards. In addition, colours can show the product's characteristics and suggest their recommended purpose and use. The choice of colour combination can also help define the target group of customers the product is intended for. Numerous studies on the colours used in product packaging and their impact on consumers prove that colour is an aspect of paramount importance, which is why manufacturers are often so precise in selecting the colours for their product packaging, trying to convey as much information through the colours as possible.
Second, detailed product information. Growing consumer awareness makes most buyers look closely at the details provided on the packaging of the product that just caught their attention. Reading through the list of ingredients and the description of the product is an important second step in the product evaluation process. The customer will often check if the product has been tested on animals and if it is environmentally friendly. Certificates or awards, often mentioned on the packaging, are a bonus. All the remaining bits of information - such as the net volume, expiry date and manufacturer’s details - complete the picture.
One may assume that a product that passes both those evaluation steps successfully will most likely be bought by the consumer. And this takes us to the next stage in the product’s life - its use. Here, as well, the role of packaging cannot be underestimated – but that, however, is a topic for another article.
In response to the countless discussions and books that address the present condition of our natural environment, all kinds of measures and solutions that address the problem are proposed, some of which do not even require much effort and can be implemented by just about anyone.
Minimalist lifestyle: what does zero waste mean?
IMPORTANT! Longer order fulfilment times
Thank you for coming to the fairs.
The pollution of our oceans, seas, rivers and forests is a topic that each of us encounters daily. Despite how much the issue is discussed, the countless conversations and conferences on it, it is still difficult to deal with it effectively. So, it is worth stressing how crucial it is that absolutely every single inhabitant of our planet is committed to tackling it. The every day choices and decisions of each individual not only have specific
Autumn is always a busy time in the packaging business, with numerous industry events to attend. This year is no different. Those interested in cosmetics packaging products and closures are in for a treat with a number of important events, where they will be able to see the latest and the most innovative developments in the field
A major part of it is plastic and unfortunately a lot of it is still stored in landfills. Recycling and ecology are recently one of the main topics discussed internationally, primarily because of the fact that waste production is a growing issue. How does that all relate to packaging products? Has the present situation been caused by plastics as such, or is the consumers' missing awareness to blame?
Packaging products suitable for pharmacy shelves
Protection, safety, hygiene of application – these are the essential features of a good packaging product
Cosmetic tubes – stylish and elegant in their simplicity
“Fine feathers make fine birds”, or fashion and trends in packaging design.
Thank you for coming to Cosmetic Business!
Have you checked out the new products in our permanent range yet?
Polpak Packaging invites you to CosmeticBusiness 2018!
Impress your customer with… your packaging!
Thank you for participating in Packaging Innovations fair!
Airless packaging solutions for special assignments.
Happy Easter !
We would like to invite you to the Packaging Innovations International Trade Show.
Airless packaging – calculating the print area.
We are expanding the range of products available on stock.
How to measure the dip tube length with a ruler – quickly and simply.
Refresh the image of your product!
Polpak Packaging for Christmas!
From the series: A little „know-how” – How to choose an optimum dosing mechanism for the product?
Big possibilities of a small packaging closure.
A little bit of "know-how" - What kind of tube should be used in packaging?
Interesting application of closures and packaging in food industry.
Already in the second half of October new products will appear in regular distribution in Polpak Packaging. This time we are offering you two new models of trigger sprayers and one model of foam sprayer.
15 September – Day of Packaging
Danish Beauty Award 2017 - packaging and cosmetics nominated for an award!!!
Made for each other – how to choose the packaging for a cosmetic product?
Natural, ecological and innovative cosmetics – current trend in cosmetic industry.
Make cleaning a pleasure!
Thank you for visiting Polpak Packaging at the Cosmetic Business fair!
New products from Polpak Packaging on Cosmetic Business fair 2017!
Cosmetic Business 2017 - Invitation
Spring releases in Polpak Packaging offer!
Invitation to Packaging Innovations fair 2017