“Fine feathers make fine birds”, or fashion and trends in packaging design.
Tough competition and high dynamics are typical for the cosmetics industry, which means manufacturers cannot stop developing and searching for out-of-the-box solutions that will guarantee catching the consumers' attention. The first impression, a phenomenon that hardly lasts more than ten seconds, is the primary factor that decides if the buyer reaches out to grab the product from the shelf or not. So, how should a packaging look like to attract the customer enough in such a short time to make them place the product in their basket?
The recent years have seen minimalistic design a dominant trend and it still seems to be in. You can particularly notice that in the colours of packaging, often dominated by shades of white, grayscale or neutral pastel hues. More vivid colours, if used at all, are typically limited to a single one, which communicates a specific message and is usually the colour that defines the target group, cosmetic type or brand. In most cases, the graphics used on cosmetics packaging is minimalistic, clean and inconspicuous – which is supposed to make it look stylish and elegant.
Another trend gaining popularity those days is the care for the environment and the resulting efforts to make sure the packaging is as environmentally friendly as possible. The growing consumers' awareness, their concern about their health and life quality and about the future of our planet make them more and more often choose "green" products. The two materials that dominate the cosmetics industry nowadays are glass and plastics. The level of their interaction with the contents is the lowest of all popular materials, which makes them a natural pick by most manufacturers. Needless to say, out of those two glass is much safer to the environment, but it has its cons, such as the relatively greater weight and fragility. Glass packaging makes product handling more challenging and is not as safe in use as the plastic one (e.g. shower cosmetics in glass bottles could easily be broken, and no one wants glass shards in their wet and slippery bathtub). The undeniable advantage of polypropylene (PP) packaging products is that they are recyclable and easy to reuse. Being "green" is definitely one of the rapidly evolving lifestyle trends. It must be remembered that eco-friendliness is not limited to the ingredients of cosmetics but applies to their packaging too, as the packaging is essential to making the manufacturer's nature-friendly vision complete.
Another trend that can be noticed in the packaging industry is how the packaging refers to the virtual or real world or the globally known events, e.g. by the special shape of the container. A packaging with such a visual reference manifests the affinity of the product with a specific target group that follows the specific fashion of the moment. In addition, that type of products often avail of certain technologies, such as QR codes, to immerse the consumer even deeper into the marketing campaign around the product, which boosts its popularity even stronger. The social media is often at play too, spreading the popularity of the product even further and drawing to it the attention of an even larger number of consumers worldwide. Recent forecasts predict that new technologies and the online world are going to play an increasingly significant role in the growth and evolution of the packaging industry too.
Certainly, there is no single proven packaging design strategy that would guarantee commercial success. One thing should be remembered though – you cannot walk past the current trends or the preferences consumers show here and now indifferently, even if they are to change very soon. On the other hand, whatever you do, it should be remembered that all actions should be based on the consistently emphasised and highlighted values of your brand, particularly those that have driven its evolution to its present shape and have earned consumers' trust. They should be preserved and communicated widely. As Coco Chanel said, "fashion fades, only style remains the same."
PS. You will find some stylish and inspiring packaging products at www.packaging.polpak.pl
We are living in a time when information appears in an instant and it circles the world even faster. We are flooded by news coming from each and every direction, some of which is so-called 'fake news', i.e. untrue information, the purpose of which is to be sensational, cause outrage, controversy or generate traffic to the website on which it was published. It is up to us to separate truth from falsehood, because official refutation either does
Let‘s meet us on CosmeticBusiness - International trade fair of cosmetics supplying industry in Munich, Germany.
This spring trade fair in Warsaw is an opportunity every year to meet our regular customers, to get to know new companies and to establish interesting business contacts. It gives us an opportunity to present our new products and the entire spectrum of ways in which they can be modified, something that is of vital importance to us!
Let’s meet at the trade show in Warsaw!
On 2nd and 3rd April, the Warsaw exhibition and trade centre EXPO XXI is hosting another annual Packaging Innovations event. Our team will be waiting for you in the Green Hall at stand A11.
Another spring is around the corner, and we are all taking off our heavy clothes to be able to enjoy the sun, which is getting warmer every day.
Does all packaging have the chance of a second life?
We look forward to seeing at our stand!
So little is needed to reveal beauty.
We would like to thank all our Clients and Partners for their trust and we sincerely wish you a happy Christmas with your family.
In response to the countless discussions and books that address the present condition of our natural environment, all kinds of measures and solutions that address the problem are proposed, some of which do not even require much effort and can be implemented by just about anyone.
Minimalist lifestyle: what does zero waste mean?
IMPORTANT! Longer order fulfilment times
Thank you for coming to the fairs.
The pollution of our oceans, seas, rivers and forests is a topic that each of us encounters daily. Despite how much the issue is discussed, the countless conversations and conferences on it, it is still difficult to deal with it effectively. So, it is worth stressing how crucial it is that absolutely every single inhabitant of our planet is committed to tackling it. The every day choices and decisions of each individual not only have specific
Autumn is always a busy time in the packaging business, with numerous industry events to attend. This year is no different. Those interested in cosmetics packaging products and closures are in for a treat with a number of important events, where they will be able to see the latest and the most innovative developments in the field
A major part of it is plastic and unfortunately a lot of it is still stored in landfills. Recycling and ecology are recently one of the main topics discussed internationally, primarily because of the fact that waste production is a growing issue. How does that all relate to packaging products? Has the present situation been caused by plastics as such, or is the consumers' missing awareness to blame?
Packaging products suitable for pharmacy shelves
Protection, safety, hygiene of application – these are the essential features of a good packaging product
Cosmetic tubes – stylish and elegant in their simplicity
“Fine feathers make fine birds”, or fashion and trends in packaging design.
Thank you for coming to Cosmetic Business!
Have you checked out the new products in our permanent range yet?
Polpak Packaging invites you to CosmeticBusiness 2018!
Impress your customer with… your packaging!
Thank you for participating in Packaging Innovations fair!
Airless packaging solutions for special assignments.
Happy Easter !
We would like to invite you to the Packaging Innovations International Trade Show.
Airless packaging – calculating the print area.
We are expanding the range of products available on stock.
How to measure the dip tube length with a ruler – quickly and simply.
Refresh the image of your product!
Polpak Packaging for Christmas!
From the series: A little „know-how” – How to choose an optimum dosing mechanism for the product?
Big possibilities of a small packaging closure.
A little bit of "know-how" - What kind of tube should be used in packaging?
Interesting application of closures and packaging in food industry.
Already in the second half of October new products will appear in regular distribution in Polpak Packaging. This time we are offering you two new models of trigger sprayers and one model of foam sprayer.
15 September – Day of Packaging
Danish Beauty Award 2017 - packaging and cosmetics nominated for an award!!!
Made for each other – how to choose the packaging for a cosmetic product?
Natural, ecological and innovative cosmetics – current trend in cosmetic industry.
Make cleaning a pleasure!
Thank you for visiting Polpak Packaging at the Cosmetic Business fair!
New products from Polpak Packaging on Cosmetic Business fair 2017!
Cosmetic Business 2017 - Invitation
Spring releases in Polpak Packaging offer!
Invitation to Packaging Innovations fair 2017