Packages and closures for packaging

Do you stand out on the shelf? Product customization with Polpak packaging

In the world of cosmetics, pharmaceuticals, and household chemicals, packaging is more than just product protection. It is the first impression, the brand key and an element that can attract a customer’s attention or let it slip by. That is why, at Polpak Packaging, we treat customization as an essential aspect, transforming ordinary packaging into a “must-have” on the shelf.

The human brain is largely focused on processing visual stimuli. This information is processed daily and converted into certain reactions and behaviors. Different colors also influence brain responses. This can be used to match the color of the packaging in a way that intentionally and effectively impacts the consumer. At Polpak Packaging, we understand how important customization is for our clients. We offer a wide selection of colors on special order. Our team will advise on which coloring method to choose to ensure the final result meets expectations and stands out on the store shelf

Because what sets Polpak packaging apart?
A personalized approach and direct oversight on each order. Our team does not push pre-made solutions but instead offers a variety of ways to modify our range so each client can tailor it to their needs. We use several finishing techniques, including spray coating, which can be applied to most surfaces, allowing for matte or glossy effects in any color. Another technique worth considering is HOT stamping. It creates shimmering stripes on the material and adds extra value in the eyes of the consumer. For a pearly effect, we recommend in-mass coloring with the inject method, which enables the addition of particles to create unique visuals, like a stunning green-pearl shade. If you would like to learn more about our coloring options, reach out to us, and we will walk you through the details.

These days, more people are looking for customized products. Unique prints, specific shapes… This trend is not surprising, considering that product evaluation is based on distinguishing features that immediately catch our attention. What is one of these features? Naturally, the previously mentioned color and embellishments, which significantly enhance brand recognition. Based on the book “The Buying Brain: Neuromarketing in Sales” by A. K. Pradeep, a neuromarketing researcher, we know that roughly one-quarter of the human brain is involved in processing visual stimuli. This is significantly more than for any of the other senses, and about 70% of human sensory receptors are located in the eyes. This is why it is so important for your packaging to make a good first impression and capture the attention of potential consumers.

Contact us, and together we will create solutions that perfectly match your brand’s character. We will help design packaging that stays in your customers’ minds for a long time.

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